How did the Daily & Co project come about?
After working in the fast-moving consumer goods and distribution sectors, my observation was clear: it is quite simple to sell through a single distribution channel in one country, but when you multiply channels and countries, complexity intensifies, both in terms of organization and IT or marketing needs.
There were multiple third-party applications available for online product distribution, but there was no one-stop-shop solution in Europe.
That's what we offer today through DAILY&CO.
We have created a hybrid solution that combines human expertise with proprietary technologies dedicated to integrating the entire digital distribution chain for our clients. A 100% outsourced solution.
Our clients are primarily manufacturers selling their products with a Business-to-Business model. We offer them a 360° one-stop-shop solution for selling to consumers across all digital channels, including marketplaces. We integrate Direct To Consumer logistics: we store the products, list them for sale, handle delivery, billing, and provide after-sales and customer service.
The project began to take shape in 2018 and resulted in a fully operational solution ready for commercialization in 2021. We received financial support twice, first in love money and then in Seed funding, totaling around 500,000 euros.
What are your medium and long-term objectives?
In the medium term, we aim to create the largest European digital distribution network by unifying as many marketplaces as possible into a single channel for our partners.
To date, we have aggregated around thirty marketplaces in eight European countries, representing more than 1.5 billion visitors per month.
Every month, we continue to onboard specialist and generalist marketplaces and strengthen our presence in key countries like Germany and the UK.
Our short-term objectives are to continue increasing the traction of our business model by acquiring 25 new clients in 2022, bringing the total to 40 clients and achieving €6 million in GMV (Gross Merchandise Volume). To achieve this, we need to expand our team in IT and sales functions.
Furthermore, we are entering a Series A funding round to accelerate this development.